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In 1932 carpenter Ole Kirk Christiansen founded his company in Billund, Denmark with the aim of encouraging creative play and ingenuity in children. In the beginning, he produced stepladders however the effects of Great Depression forced him to be flexible and change his business model. He changed his focus on the production of toys, and created one of the most popular brands.

Christiansen was a forward-thinking man who was quick to embrace new materials and technologies. In 1947, he was the first company to acquire a plastic injection molding machine, which greatly increased the options and capabilities of Lego products. The machine allowed him to play around with and develop the Lego brick. The bricks were equipped with pegs on top and hollow bottoms that interlocked with each and allowed children to build complex structures that went beyond the capabilities of the wooden blocks of earlier generations.

The 1950s was a time of growth for the company. Godtfred Kirk Christiansen’s daughter Kjeld Kirk Kristiansen joined the managerial staff and she began to modernize the manufacturing process of the company. The expansion included the launch dollhouses, furniture and individual figures called Minifigures. In 1979 the company expanded into space by introducing sets of astronaut minifigures, rockets, lunar rovers, and spaceships, as well as into medieval territory with a Castle theme.

In 1990 the company released three Model Team sets that were intended for advanced builders. These sets introduced tiny parts such as axles, gears and levers, and offered an amount of realisticity and accuracy that was unparalleled in the Lego series at the time.