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Marketing is an area that requires a range of tools, ranging from traditional tactics like printing ads to more modern strategies such as email and social media marketing. Every successful marketing campaign has one thing in common: an understanding of the target audience.

Marketing insights help marketers shape their strategies and tactics to best serve the needs of their audience and also inform future initiatives based on measurable data and feedback. These insights are the things that set smart marketers apart from the others.

Direct, honest and open communication is the best method to gain insights from your customers. You can make use of a variety of tools to gather feedback. These include online surveys, comments and interactions on social media phone or face to face customer interviews and customer feedback boxes in your store or on your website.

The information you gather is often derived from outside influences as well as your own market research and competitor analysis. For instance, a drink company could discover from market research that consumers are choosing to stay home on weekends due the current economic state. This insight may prompt them to reduce ad spending and focus on how the product complements an evening with the family instead of a night out.

The most effective method to maximize your ROI is to use data to design marketing campaigns that resonate with your target audience. Contact WebFX experts to create your optimal marketing strategy today!