Digital solutions are tools that leverage technology to improve operations and provide new channels for customer interaction. They can help businesses remain in the game, meet their customers’ demands more efficiently and accelerate growth. However, selecting the right ones requires careful planning. Here are some important aspects to take into consideration when selecting a complicated digital solution for your business.
Many digital solutions involve the use of a variety of innovative and scalable technologies that allow them to expand with the company and adapt to the needs of the company. However, this flexibility comes with the cost of. It’s not unusual that successful solutions create requests for more services that is more personal, as well as more variety. The challenge for digital businesses is to be able to enjoy the complexity that creates value, while avoiding complexity that doesn’t.
Complex digital solutions automate routine tasks. This lets employees spend less time on administrative tasks, and focus on more important tasks. They can also improve data management and allow for more precise decision-making through the real-time monitoring of information. In addition these solutions can help reduce costs and allow for easier scaling of the company.
The ability to communicate the significance of these abstract capabilities is a problem for sales professionals. They need a strategy to explain how their solutions can provide tangible benefits for specific customer needs, and they need to be able to modify their value proposition when the needs of various customers change. Jeanne Ross is a principal researcher at the MIT’s Center for Information Systems Research and coauthor of Designed for Digital: How to Plan Your Business for Sustained Success (The MIT Press, 2019). Follow her on Twitter at @mit_cisr.